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    Family at home in front of Roehl truck

    Roehl Transport's Values

    Our Values & What’s Important.

    Like the bricks and mortar of a solid building, our values provide the solid foundation that guides and supports our behaviors. When we say Safety is our “cornerstone” value, it is reflected by our philosophy of Protective Driving. Priorities constantly shift and change. As the circumstances of the moment change, so do the priorities. Getting the groceries can usually wait until Saturday unless there’s a big storm coming this weekend. Then there’s the rush to the store for milk, bread and other essentials. Could you imagine if we treated safety that way—it can wait till the weekend until something comes up to cause it to be done now? That’s no way to treat safety. It has to be important all the time.

    Values are deeply held beliefs beyond compromise. Values don’t change based on the circumstances of the moment. If honesty is one of your values, you don’t lie simply because it’s convenient. Values are enduring and guide our daily behaviors. We’re so very proud that Roehl drivers choose to treat safety as a value rather than a priority. By doing so, they recognize and behave in a way that shows that safety is important all the time and not simply a matter of convenience. Because they hold safety as a value, Roehl drivers don’t drive defensively, that is, trying to defend themselves from the motoring public. No, Roehl drivers try to drive protectively—that is anticipating, recognizing and adjusting to mistakes that others may make.

    Roehl's Wall of Values image

    We realize that most motorists don’t share our values, experience, or training, so we have a special responsibility to drive in a way that protects them— even from their own mistakes. Roehl drivers distinguish themselves because they drive to protect others—the sons, daughters, mothers, fathers, relatives and friends whom we love and cherish so deeply. We deliver “Confidence and Satisfaction” by living our values.

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